Pyrethrum is a 100% natural and environmentally friendly insecticide. It is broad spectrum, meaning it kills virtually all insects, yet it has very low mammalian toxicity, and is therefore safe for use with humans and most warm blooded animals.
Its application in agriculture is also unique.

As it is 100% natural it can be used as an insecticide in organic farming, and is one of the few insecticides allowed for use in Certified Organic Production of crops in Europe, the USA, Australia and New Zealand.

Pyrethrins (the active chemicals in pyrethrum) have been used in insect control for more than 170 years. The commercial production of pyrethrum flowers in Kenya started in 1928.